Steve Madden Global Performance Campaign

Creative Direction

Developed the creative direction for a performance-led campaign, shaping visual storytelling through movement and energy

Shot by

Matthew Hawkes

Steve Madden Kids Campaign

Art Direction, Set Styling

Developed a playful visual narrative through art direction and prop styling, creating dynamic imagery that brought the campaign to life

Shot by

Matthew Hawkes

Steve Madden Men’s Global Campaign

Art Direction, Styling

Led the art direction and styling for a menswear campaign, using set design to establish a bold visual identity

Shot by

Menelik Puryear

Steve Madden Digital

Creative Direction

Developed the creative direction for a digital campaign, creating clean, product-focused imagery designed to translate seamlessly across still and motion

Shot by

Matthew Hawkes

Steve Madden Global Spring Campaign

Creative Direction

Directed the visual concept through lighting and composition, using atmosphere to strengthen the campaign’s fashion narrative

Shot by

Matthew Hawkes

Steve Madden Digital

Creative Direction

Developed a cohesive visual direction that translated the Steve Madden brand into an authentic, city-driven digital campaign

Shot by

Matthew Hawkes

Steve Madden Digital

Creative Direction, Fashion Direction

Developed the creative direction and wardrobe strategy for a digital campaign, creating clean, modern imagery that kept product at the forefront

Shot by

Matthew Hawkes

Steve Madden Global Campaign

Art Director, Still Stylist

Developed minimalist set compositions and object styling, using form and texture to shape the campaign’s visual identity

Shot by

Jack O’Connor

Steve Madden

Creative Direction, Fashion Direction

Developed the creative direction and fashion styling for a digital campaign, balancing elevated styling with a clean, product-focused visual approach

Shot by

Matthew Hawkes